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The best use of Frisbees in commercials

This post is part of the Best Ultimate Frisbee websites project

Sex sells.

In fact, sex sells so well that it will make grown men want to buy women’s underwear.

Sports stars sell.

Jordan has sold everything from cotton to Big Macs, because we trust him. Tiger woods used to be among the most trusted, but not so much anymore.

Even Geckos can sell.

And he’ll tell you why. I wonder, does he have a name? Or is he just the Geico Gecko?

All those are tried and true tactics in the advertising industry that will make the average consumer go out and buy what they’re selling. But what about us smarter Frisbee playing folks who are immune to the subliminal messaging powers of commercials?

Well obviously, they have to use Frisbee to sell to us. Considering that there are approximately 4.5 million people who played Ultimate last year, that is quite a decent market to target. But the product they are promoting aren’t always in sync with what Ultimate represents.

Snickers

If anything Ultimate players are concerned with their health. Our regular diet consists of bagels, apples, bananas, and peanut butter. We’ll have an energy bar or two on occasion, but a Snickers bar??? We still do like chocolate but this ad is just way off. I have never had the urge to eat a snickers while playing Ultimate. Except for on Halloween.

Pepsi

Snickers was bad, but Pepsi ain’t much better. Carbonated high fructose beverages during an Ultimate game? At least it’s only the spectators who are drinking it.

If anyone tried a behind the head catch during a game, they are either the stud, or they never played again. EVER.

Cellphones

I guess everyone uses cellphones so why not Frisbee players. This is probably the best made commercial. The message of connecting throughout the city is well executed.

Jeep

This one has a pretty cool idea. Ultimate players love hiking and the outdoors, so tossing on the mountains fits the target.

However, the last guy makes a ridiculously easy drop. It would have been nice to see him make a layout bid for it. And also the commercial is about gas guzzling Jeeps, not very high on the shopping list of Ultimate players.

Nike

This one gets close. It’s Nike, it’s about sportswear and equipment, and we love good sportswear and equipment.

The commercial is well made with a decent sound track. But what is it promoting? Freestyle Frisbee? So I went to Nikefreestyle.com hoping to see some more Frisbee stuff and what do I find? Nothing…

Beer

Now we’re talking!

Miller lite

Michelob Ultra

Yea it’s only light beer but hey, can’t really complain about beer. I say these two are the clear finalists.

Michelob Ultra takes the title due to:

1. It’s about Ultimate

2. The illegal self macking and the gratuitous layout

3. The hot girl who can score on you, or with you… whichever.

Comon guys, I’m sure those of us in the marketing and advertising industry can come out with something much better than those. You know any other good commercials out there? Let us know in the comments please!

For more commercials, check out Wham-o, and the story of the Frisbee

This post is part of the Best Ultimate Frisbee websites project

About these ads
  1. December 18, 2009 at 3:02 am

    I can’t believe there isn’t anything better than this. These are aweful :(

    The Nike one looked best to me, but like you said, they aren’t selling anything really… which makes it weird.

    Don’t companies like Lookfly, Gaia, 5-Ultimate have something of an ultimate commercial?

    • Andy Huang
      December 18, 2009 at 3:39 am

      I guess not. The Ultimate companies probably use the internet more than anything else to advertise. However, I rarely see ads of any sort from the bigger Ultimate businesses. I guess advertising is a lot more expensive nowadays than we think. Ultimate just doesn’t have the money it needs to get to the next level.

  2. Jim Brose
    December 31, 2009 at 10:55 am

    Interesting to note the guy who dropped the behind-the-head catch in the Pepsi commercial (he swears it was scripted) is in fact still playing today some 30 years later. So, I guess that makes him a stud. When next in Philly listen for the “Abbrrrrhhh” and you’ll know Don Cain is nearby!

    • Andy Huang
      December 31, 2009 at 12:22 pm

      Haha, wow, interesting to know. I hope he does that in actual games too!

  1. December 17, 2009 at 11:05 pm

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